A comprehensive practical guide to all aspects of trademark practice

Trademark Law: Protection, Enforcement and Licensing

Trademark Law: Protection, Enforcement and Licensing by Adam Brookman
This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, Read more >

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Format:
  • Author(s): Adam Brookman
  • Media: Looseleaf
  • Pages: 1174
  • Supplement Date: 06/14/2012
  • Publication Frequency: Supplemented annually
  • Offer Number/PIN: 0735506493
  • ISBN: 9780735506497
  • ETA: Available: Item ships in 3-5 Business Days
  • Product Line: Aspen Publishers
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This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice:

  • Selecting and adopting trademarks
  • Perfecting, exploiting, and maintaining trademark rights
  • Asserting and defending against trademark claims
  • Business issues in trademark ownershipYou'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including:

  • Trademark selection and adoption
  • Trademark registration
  • Trade dress
  • Conducting due diligence
  • Fair use of the trademarks of others
  • Enforcement letters
  • and more
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    Adam Brookman