Medicine
Alternative & Complementary Medicine
Clinical Medicine
Traditional Chinese Medicine
Nursing & Health Professions
Health Professions
Nursing
Pharmacology
Public Health
Behavioral Sciences
Behavioral & Social Sciences
Basic Sciences
Life & Biomedical Sciences
Science
Humanities & Technology
Arts & Humanities
Medical Humanities
Technology
Platforms
 
 
Product Type
 
 
Doing Social Psychology Research
Print Page

Doing Social Psychology Research

Platform:
Share with Colleagues:

Submitting your cart will send your request to an Ovid Rep only and will not cost anything (excludes OvidMD).
Do not see a "Request Info" option? That means that product is available in a Collection only, and not offered as a stand–alone product.

Promotion Code
Apply
 

Description

Collections

Details

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.

Each chapter describes a particular method and shows how it can be applied to a research question. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Both qualitative and quantitative methods of analysis are detailed where appropriate. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Throughout, step-by-step exercises for students and notes for course leaders support the teaching and learning process.

  • Author/Editor: Breakwell, Glynis M.
  • ISBN/ISSN: 9781405108119
  • Specialty: Psychology
  • Language:English
  • Edition: 1st
  • Pages: 400
  • Illustrations: 0
  • Year: 2004