Stories Matter: The Power of Storytelling in the Patient Journey

KINGHAM, NICHOLE

Nichole Kingham, AuD, ABA Certified, is the owner of Eastside Audiology in Issaquah, Washington. She is also the chief education officer for Audiology Academy, an online Audiology Business Training platform for entrepreneurial audiologists. She is the mother of eight, grandmother of one, and a cancer survivor. Dr. Kingham is also a current member of the Academy’s Board of Directors.

Audiology Today 34(6):p 12-19, November-December 2022.

By using a purely analytical approach, we fail to connect with the emotions of hearing loss and may fail to encourage patients to accept recommended hearing services. Storytelling can help us create an emotional connection with patients and build trust in our expertise.