Schering Plough UK, Welwyn Garden City, Hertfordshire Al7 1TW [email protected]
Competing interests: GC is a doctor, patient, cochairman of the partnership working group of ministerial industry strategy group, vice president and general manager of Schering Plough UK, and board member of the Association of the British Pharmaceutical Industry.
Provenance and peer review: Commissioned; not externally peer reviewed.
The relationship between the drug industry, academia, healthcare professionals, and patients is widely held to be at an all time low, and it is in the interests of all parties to improve it. A report issued by the Royal College of Physicians this week gives 42 recommendations aimed at forging a more productive partnership with industry. Here we set out five views on what the ideal relationship between industry and prescribers and patients should be and what steps need to be taken to achieve it
TELL US YOUR VIEWS. Which view of the relationship between industry, doctors, and patients do you support? Vote on bmj.com
