Consumer Decision-Making of Older People

A 45-Year Review

Hettich, Dominik BSc, MSc
Hattula, Stefan Dipl.-Kfm., Dr. rer. pol
Bornemann, Torsten Dipl.-Kfm., Dr. rer. pol

University of Stuttgart, Marketing Department, Germany

Address correspondence to Torsten Bornemann, University of Stuttgart, Marketing Department, Keplerstr. 17, 70174 Stuttgart, Germany. E-mail: [email protected]

Received August 03, 2016

Gerontologist 58(6):p e349-e368, December 2018. | DOI: 10.1093/geront/gnx007