Lucky Strike advertising

the use of ‘anaphora’ as a rhetorical device to highlight ‘smooth’ as a cigarette product descriptor

Dewhirst, Timothy

Department of Marketing and Consumer Studies, Gordon S Lang School of Business and Economics, University of Guelph, Guelph, Ontario, Canada

Professor Timothy Dewhirst, Department of Marketing and Consumer Studies, Gordon S Lang School of Business and Economics, University of Guelph, Guelph, ON N1G 2W1, Canada; [email protected]

Tobacco Control 33(2):p 275-277, March 2024. | DOI: 10.1136/tc-2022-057517