Publication Year: 2018
Edition: 4th Ed.
Authors/Editor: Bensley, Robert J.; Brookins-Fisher, Jodi
Publisher: Jones & Bartlett Learning
Doody's Star Rating®:Score: 97
Doody Core Title
Updated and revised to keep pace with changes in the field, the fourth edition of Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities.
Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle.
The text is divided into three sections, each containing chapters that center on a common theme. Section I focuses on building the foundation for selecting and applying community health education methods, including chapters focusing on theories and models, becoming a professional, promoting multicultural diversity, social marketing concepts, and health communication strategies.
Chapters in sections II and III follow a similar format that includes an introduction to the topics, steps for implementing the skill, tips and techniques for successful implementation, strategies for overcoming challenges, and expected outcomes.