Marketing Your Clinical Practice: Ethically, Effectively, Economically

Publication Year: 2009

Edition: 4th Ed.

Authors/Editor: Baum, Neil; Henkel, Gretchen

Publisher: Jones & Bartlett Learning

ISBN: 978-0-76-376983-3

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Description

Bestselling guide to medical practice marketing including new topics and advanced techniques

This essential resource provides readers with the plans and real examples to market and grow a successful practice. It's filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients; attracting new patients; motivating staff; working with managed care and other physicians; and utilizing the Internet and consultants.

This book is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice.

New topics to the fourth edition include:
* Internet and website strategies
* Professional consultants
* Marketing to the generations: Boomers, Seniors, GenXers
* Improving EMR efficiency
* Adding ancillary services
* In-office dispensing, advantages and risks
* How to reconfigure your space
* Natural disaster and technological disaster planning

Details

Platform: Ovid
Publisher: Jones & Bartlett Learning
Product Type: Book
Author/Editor: Baum, Neil; Henkel, Gretchen
ISBN: 978-0-76-376983-3
Specialty:
Primary Care/Family Medicine/General Practice
Language: English
Edition: 4th Ed.
Pages: 574
Year: 2009

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