#IUD on TikTok: An Analysis of Intrauterine Device-Related Content on Social Media

Rivlin, Katherine MD, MSc

Associate Professor, Department of Obstetrics and Gynecology, University of Chicago

Financial Disclosure: Dr. Rebecca H. Allen (editor) reports that she receives grant/research support from Bayer. The relevant financial relationship listed for this individual has been mitigated. None of the remaining planners or authors for this educational activity have relevant financial relationships to disclose with ineligible companies whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients.

OB/GYN Clinical Alert 39(10):p 73-74, February 2023.

SYNOPSIS: The top 100 videos on the social media platform TikTok were compiled and systematically analyzed for user demographics and video content. More videos had a negative tone, particularly those conveying patient experiences related to pain and informed consent.

SOURCE: Wu J, Trahair E, Happ M, Swartz J. TikTok, #IUD, and user experience with intrauterine devices reported on social media. Obstet Gynecol 2022; Dec 6. doi: 10.1097/AOG.0000000000005027. [Online ahead of print].